We are a small team with vast experience. The Brand301 team has been producing exceptional work for over a decade with experience spanning 30 years. We get results by creating and developing brand activity that is driven by the needs of your business.
We have a track record of successfully building brands and in using the strength of the brand to leverage compelling messages, carefully targeted through intelligent media selection.
We are results driven – wherever possible we build in measures so your return on investment can be quantified. We believe in our abilities to deliver elegant yet practical solutions but at the end of the day, your success is our satisfaction.
We like to think that our vast range of knowledge and expertise allows us to apply skill sets from across the broad spectrum of all advertising and marketing disciplines.
301 Madison Avenue, New York was the address of the first Branding Agency that our Creative Director, Simon Pailin was introduced to back in 1992 when visiting NY while working for publishing client The Economist.
It had a profound effect!
For many consumers the brand is the starting touchpoint of a relationship, for others it’s the brand that keeps the relationship alive. We deliver creative solutions that strongly identify with a brand’s target audiences. There is a very definite commercial reality in recognising the power of a brand and what it can do for your company.
Brands need to evolve as their products, services and perceptions evolve. Brand equity is a valuable asset that is hard won but can be easily lost. When evolving a brand it is vital to look at all aspects of an organisation’s personality, its customers and its prospects and craft a solution that works at all levels.
Emotions play a large part in developing a bond between brand and audience and it is dependent on the brand to create and manage expectations. Developing a brand positioning strategy focuses the mind of both the consumer and the organisation itself on what that brand stands for.
Underpinning any range of products or services is the core brand, however, developing a cohesive brand family can be equally important in widening appeal and reaching new markets. Careful consideration needs to be taken when looking at new areas and tailoring them for their specific target market.
This very often boils down to just a few key sentiments. These sentiments play as much a vital role as any visual icon in developing the personality of the brand. And when it comes to product level the same thing applies – strong key messages that capture the imagination, live in the memory and foster the relationship.
It is important to become the guardian of your brand. Brand guidelines can be voluminous and strict or flexible and exciting. But they play a vital part in delivering a cohesive and consistent personality to present to both the inside and outside world.
We’ve been in advertising for more years than we care to mention and much of what we do is instinctive, but we never stop learning and we approach each new challenge with excitement and enthusiasm as if it were our first! In order to communicate with an audience you need to empathise with them.
Every mark on the communication piece plays a part. Our design is crafted to make every element work as hard as it can. We achieve total empathy with the viewer and convey your messages in a powerful way that is consistent with the aims of your brand strategy.
With a strong heritage in direct response marketing we recognise the value of good copy writing. It’s also true that a few good words can paint a thousand pictures! What you say in words plays as important a role in establishing and building your relationship than how you are presented graphically.
Use this form or send us an email with a few notes and well get straight back to you – thanks.
140 London Road
Cheshire SK7 4DJ
+44(0) 7713 156 460