MIRROR GROUP NEWSPAPERS

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MIRROR GROUP NEWSPAPERS

Briefing

We were tasked with handling all affinity marketing communications for the Mirror Group Newspapers and a number of associated businesses. It involved brand development, creative design and copy, ad and print production, photography and art direction and liaison with third party affinity partners.

Approach

A range of brands were developed to cover each of the affinity groups. Communications were crafted to appeal to the Mirror readership. We handled all ad and print production and complex scheduling and administration.

Result

It was a relationship that lasted for over six years until there was a strategic change of direction to take production in house. We then helped to implement the transition period.

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